In 2007, State Farm Insurance Company wanted a fresh online campaign. Caroline concepted, wrote, cast and produced a parody of E-Harmony that the digital agency I then co-owned and co-managed brought to life. It went viral within the first hour of launch. The legal department at State Farm got skittish, even though the folks at E-Harmony loved it. They killed the campaign before lunch. At this late date, consider it a parody, not an ad.